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Michael is a Fortune 50 consumer psychologist and strategy consultant, angel investor, and award-winning business strategist. He is a business psychologist who is involved in both practical and academic endeavors. His areas of practice are consumer behavior, consumer emotions, social psychology, decision-making, brand management and marketing, and long-term business strategies.
H uman behavior is driven to a large degree by the unconscious mind.
— Philip Graves, author of Consumer.ology
Michael is currently the CEO of Barbera Solutions. His clients can be found on the Fortune 50 list, ABC's Shark Tank and Bravo's Million Dollar Listing. In 2015, the White House recognized Michael for his contributions to entrepreneurship. This work includes development and validation of consumer emotions, consumer behavior, product placement, consumer interaction, and business growth strategies.
Understanding the behavior of clicks and purchases is more valuable than a single conversion; it builds loyalty and a fully-connected consumer.
We have three learning objectives:
Understand your consumers
Develop your relationship with your consumers
Generate increased demand through customer relationships