EXECUTIVE TALENT ON DEMAND

Business decisions are often influenced by countless biases that distract from an objective thought process. There’s a science to managing influence. Behavioral science studies human behavior and applies data-driven insights to produce measurable outcomes.

Specialists in human behavior within the c-suite are known as chief behavioral officers. They use data and evidence-based strategies to influence consumer decisions, employee engagement and manage change. Access to an on-call chief behavioral officer is a powerful solution for organizations and teams that want to predict outcomes with greater accuracy.

WHAT WILL A CHIEF BEHAVIORAL OFFICER DO FOR YOU?

CONSUMER BEHAVIOR

Behavioral science has emerged as an innovative approach for organizations to influence consumer decisions because:

  • Consumers are more likely to make purchase decisions based on who they want they want to be in the future.
  • The majority of purchase decisions are made with emotional rational.
  • The average North American will view 30,000 brand impressions daily How will your brand stand above the noise?

EMPLOYEE ENGAGEMENT

To boost employee engagement, we first need to know what drives engagement and it’s not always what’s logically predictable. Behavioral science research could uncover the factors that influence and motivate teams. Leaders have a full plate and may not have the time and resources to study their teams, design an employee engagement strategy and implement the strategy throughout the organization.

  • The answers are often identified without asking teams what they want.
  • CBOs design and conduct research with academic rigor.
  • CBOs engage teams and apply innovative strategies without disrupting operations.

EVIDENCE-BASED INSIGHT WITHOUT OVERHEAD

It’s one thing to have data. It’s quite another to effectively leverage it. When working with a chief behavioral officer, there’s potential to accomplish transformative outcomes.

  • Consult with an executive-level psychologist whenever needed.
  • Get on-call access to scientific methodology, strategy, and insights.
  • Design customized executive solutions to meet your goals.

YOUR NEXT DECISION

Chief behavioral officer counsel from Clicksuasion Labs applies science-based methods in behavioral economics, behavioral finance, I/O psychology and consumer psychology to support your strategic initiatives.

OUR CHIEF BEHAVIORAL OFFICER

Michael Barbera is an award-winning consumer psychologist and business strategist. Michael is the chief behavioral officer at Clicksuasion Labs, and his clients have appeared on the Fortune 500 list, as well as on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael is a trusted thought leader and expert in consumer perceptions, emotions, and experiences that drive consumer decision-making both online and in person. His practice areas include social psychology, brand management, marketing, behavioral economics, behavioral finance, and long-term business growth strategies. In 2015, the White House recognized Michael for his contributions to entrepreneurship. He shares his evidence-based insights and experiences as a celebrated keynote speaker, dynamic TEDx presenter, published academic researcher, and host of the thoughtfully curated Clicksuasion podcast. More than 100,000 people have seen Michael speak on four continents, and he has also earned more than 250,000 views online.

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