Season 2
January 22, 2018

Clarity and Compassion with Michael Fishman | Episode 7 | Season 2

Join us for this episode of Clicksuasion with Michael Fishman to learn about establishing stronger trust with your customers, adapting to the need for believability in today’s market, and resonating…

Season 2
January 8, 2018

The Scientific Secrets of Perfect Timing with Dan Pink | Episode 6 | Season 2

During this episode, Dan Pink and Michael Barbera discuss the scientific secrets of perfect timing. Everyone knows that timing is everything, but we don’t know much about timing itself. Our…

Season 2
December 26, 2017

SPECIAL: Parity, Perceptions, and the Restroom

Imagine you’re at a concert. You’re waiting in line for the restroom, and you’re anxious to get back to your seat. Then you notice the restroom for the opposite gender…

Season 2
December 11, 2017

Advice from Practitioners | Episode 4 | Season 2

Join us for first-hand advice from selected practitioners in social media, business consulting, behavioral economics and not-for-profit organizations. We discuss applicable methodologies for increasing the validity of data results with…

Season 2
November 27, 2017

Skinomics and Time Pressure | Episode 3 | Season 2

Designing cultures that enhance the consumer experience are likely to increase the consumer’s perceived value of the brand. Understanding the importance of the consumer experience and enhancing the consumer’s perceived…

Season 2
November 13, 2017

Social Media Virality | Episode 2 | Season 2

Social media virality is a dream for all business owners. The odds of becoming viral are quite slim. The benefits of virality are endless. Of course, virality is not an…

Season 2
October 30, 2017

Effects of Fear in Marketing | Episode 1 | Season 2

Using fear in marketing is the topic of our interview with Dr. James Hunt. We discuss using a spokesperson to reduce fear of products as well as using fear to…

Season 2
October 27, 2017

Season 2 Preview

After a successful completion of Season 1, we are now announcing the upcoming episodes for Season 2. Join Michael Barbera in this episode to learn about the exciting details for…

Season 1
October 24, 2017

Clicksuasion Special | Menu Psychology | Episode 9

Clicksuasion host Michael Barbera is well-known for his research on consumer decision-making and consumer behavior at restaurants. “Menus are the most significant marketing tool because no other industry will give…

Season 1
October 16, 2017

Love Aversion | Zoe Chance | Episode 8

Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches interpersonal influence at Yale, consults with Fortune 500 firms and leading nonprofits, and keynotes internationally. She researches key sources of well-being…

Season 1
October 2, 2017

Domains for Anchoring Consumers | Dr. Gaurav Jain | Episode 7

Join Clicksuasion and Gaurav Jain for an explanation of methods for anchoring consumers regarding color choice, website development, and pricing. Gaurav’s research spans the fields of numerical cognition and judgment,…

Season 1
September 18, 2017

Jealousy and Persuasion via Instagram with Michael Barbera | Episode 6

Consumers in North America are exposed to approximately 30,000 brand impressions daily. During an average day, consumers are exposed to television commercials, radio advertisements, billboards, and sometimes, direct sales. More…

Season 1
September 4, 2017

Consumer Behavior in a Virtual World | Episode 5

Join Clicksuasion as Manny Anekal explains why gamers are likely to engage with their favorite brands in a virtual environment. Clicksuasion guest Manny Anekal has over a decade of experience…

Season 1
August 22, 2017

Virtual Commerce and Gamification | Episode 4

Clicksuasion guest Suzanne Altobello is a researcher-practitioner who teaches at the University of North Carolina-Pembroke and the University of Notre Dame. Suzanne’s research interests are in the areas of consumer…

Season 1
August 7, 2017

Using Behavioral Science to Save the Environment | Episode 3

In Episode 3, Michael Barbera discusses how businesses could design their policies and processes to help the environment and simultaneously reduce expenses. Nudging guests, reducing expenses, and saving the environment…

Season 1
July 25, 2017

Understanding the Consumer’s Unconscious Mind | Episode 2

Did you know that 95 % of consumer decision-making comes from the unconscious mind? Consumer behavior expert, Philip Graves, joins us on Clicksuasion for an intriguing interview detailing consumer choice,…

Season 1
July 10, 2017

Nudge the Ville | Episode 1

In this episode of Clicksuasion, Suzanne Altobello, Avalon Levey, and Michael Barbera—behavioral scholars whose work includes innovations in subdisciplines like behavioral finance and neuroeconomics—will join us to explore how their…

Season 1
July 5, 2017

Season 1 Preview

Welcome to our first season of Clicksuasion, the behavioral science podcast that features researchers, marketers, and thought leaders in consumer behavior, behavioral marketing, and consumer psychology. Season 1 launches early…