Season 4
July 10, 2018

Persuasive Calories | Season 3 | Episode 9

In this episode, Steven Dallas and Michael Barbera discuss food decision-making and the persuasive influence of calories. The placement of calorie counts beside a menu item could influence a person’s…

Season 1
June 20, 2018

Consumer Behavior in a Virtual World [rebroadcast] | Season 1 | Episode 5

Join Clicksuasion as Manny Anekal explains why gamers are likely to engage with their favorite brands in a virtual environment. Clicksuasion guest Manny Anekal has over a decade of experience…

Season 3
June 11, 2018

Hurricane Deathtron 3000 | Season 3 | Episode 8

Fear-based messages are likely to be persuasive; however, “full-fear” could backfire and damage the message’s impact. Hurricanes are also fearful, but most people prefer to remain in their homes when…

Season 3
May 28, 2018

Nudge the Pines | Season 3 | Episode 7

In this live panel discussion from Sandhills Community College, four panelists joined Clicksuasion to discuss entrepreneurship, marketing, and consumer decision making. Cameron Cruse – Co-Founder of R. Riveter and TedxSandhills…

Season 3
May 14, 2018

Nudge Pembroke – Live from UNC | Season 3 | Episode 6

During this panel with a live studio audience at the University of North Carolina – Pembroke, four panelists discussed marketing, finance, measurement, and analytics and behavioral finance. Suzanne Altobello, Caroline…

Season 3
April 30, 2018

Micro-finance: beyond friends, family, and fools | Season 3 | Episode 5

In this episode, Caroline Glackin and Michael Barbera discuss micro-finance, micro-loans, and human behavior. Microfinance, also called microcredit, is a type of banking service that is provided to unemployed or…

Season 3
April 17, 2018

Menu Psychology [re-broadcast] | Episode 9

Clicksuasion host Michael Barbera is well-known for his research on consumer decision-making and consumer behavior at restaurants. “Menus are the most significant marketing tool because no other industry will give…

Season 3
April 9, 2018

5-minute Special: Words Matter

Overused words, phrases, and verbiage are likely to have a significant impact on perception and could influence others to act beyond the intended call-to-action. Residents that live in areas that…

Season 3
April 2, 2018

Crossing the Chasm | Episode 3 | Season 3

In this episode, Geoffrey Moore and Michael Barbera discuss the Technology Adaption Lifecycle. The Technology Adoption Lifecycle is a sociological model that describes the adoption or acceptance of a new…

Season 3
March 19, 2018

Experiential Customer Service | Episode 2 | Season 3

When you think of your last customer service experience, most likely you remember a five minute wait on an automated line or a quick transaction at your local supermarket. Focusing...
Season 3
March 5, 2018

Incentives to Achieve our Goals | Episode 1 | Season 3

In this episode, we discuss incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. StickK.com is a goal-setting platform that employs incentive-based behavioral economic research by Yale economists Ian Ayres…

Season 3
February 28, 2018

Season 3 Preview

Season 3 will feature Stickk founder, Jordan Goldberg, to discuss social contracts, Teri Yanovitch to discuss her work with Walt Disney World and best-selling author Geoffrey Moore to discuss Crossing…

Season 2
February 26, 2018

[Español] Especial: La paridad, las percepciones y el baño | Michael Barbera | Episodio 13

Imagina que estás en un concierto. Estás esperando en la cola del baño, y estás ansioso por volver a tu asiento. Entonces, te das cuenta de que el baño del…

Season 2
February 26, 2018

[Français] Spécial: Parité, perceptions et toilettes | Michael Barbera | Épisode 14

Imaginez que vous êtes à un concert. Vous faites la queue pour les toilettes, et vous avez hâte de retourner à votre place. Ensuite, vous remarquerez que les toilettes de…

Season 2
February 19, 2018

Anchoring Consumer Choice | Episode 12 | Season 2

The food service industry has significantly low profit margins which create the need to implement behavioral strategies that target the consumer’s decision-making process. In this episode, we discuss findings from…

Season 2
February 12, 2018

Valentine’s Day Special [re-broadcast] – Love Aversion with Zoe Chance | Episode 11 | Season 2

Would you be our Valentine? I think we click (see what we did there?) Join us for this special re-broadcast with research-practitioner, Zoe Chance as we discuss virtual dating, love,…

Season 2
February 5, 2018

Dollars and Sense with Dan Ariely | Episode 10 | Season 2

During this episode, Dan Ariely and Michael Barbera discuss the hallmark of humanity: bad financial decisions. Humans are great at messing up their financial lives. Thinking a lot about money…

Season 2
January 29, 2018

[Español] Envidia y persuasión a través de Instagram con Michael Barbera | Episodio 8

Durante este episodio, el presentador de Clicksuasion, Michael Barbera, discute la investigación que es probable que genere ventas a través de la publicación en las redes sociales y de los…

Season 2
January 29, 2018

[Français] Spécial: Jalousie et persuasion via Instagram avec Michael Barbera | Épisode 9

Au cours de cet épisode, l’animateur de Clicksuasion, Michael Barbera, discute de recherches susceptibles de générer des ventes grâce à la publication sur les réseaux sociaux et à des amis…

Season 2
January 22, 2018

Clarity and Compassion with Michael Fishman | Episode 7 | Season 2

Join us for this episode of Clicksuasion with Michael Fishman to learn about establishing stronger trust with your customers, adapting to the need for believability in today’s market, and resonating…

Season 2
January 8, 2018

The Scientific Secrets of Perfect Timing with Dan Pink | Episode 6 | Season 2

During this episode, Dan Pink and Michael Barbera discuss the scientific secrets of perfect timing. Everyone knows that timing is everything, but we don’t know much about timing itself. Our…

Season 2
December 26, 2017

SPECIAL: Parity, Perceptions, and the Restroom

Imagine you’re at a concert. You’re waiting in line for the restroom, and you’re anxious to get back to your seat. Then you notice the restroom for the opposite gender…

Season 2
December 11, 2017

Advice from Practitioners | Episode 4 | Season 2

Join us for first-hand advice from selected practitioners in social media, business consulting, behavioral economics and not-for-profit organizations. We discuss applicable methodologies for increasing the validity of data results with…

Season 2
November 27, 2017

Skinomics and Time Pressure | Episode 3 | Season 2

Designing cultures that enhance the consumer experience are likely to increase the consumer’s perceived value of the brand. Understanding the importance of the consumer experience and enhancing the consumer’s perceived…

Season 2
November 13, 2017

Social Media Virality | Episode 2 | Season 2

Social media virality is a dream for all business owners. The odds of becoming viral are quite slim. The benefits of virality are endless. Of course, virality is not an…

Season 2
October 30, 2017

Effects of Fear in Marketing | Episode 1 | Season 2

Using fear in marketing is the topic of our interview with Dr. James Hunt. We discuss using a spokesperson to reduce fear of products as well as using fear to…

Season 2
October 27, 2017

Season 2 Preview

After a successful completion of Season 1, we are now announcing the upcoming episodes for Season 2. Join Michael Barbera in this episode to learn about the exciting details for…

Season 1
October 24, 2017

Clicksuasion Special | Menu Psychology | Episode 9

Clicksuasion host Michael Barbera is well-known for his research on consumer decision-making and consumer behavior at restaurants. “Menus are the most significant marketing tool because no other industry will give…

Season 1
October 16, 2017

Love Aversion | Zoe Chance | Episode 8

Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches interpersonal influence at Yale, consults with Fortune 500 firms and leading nonprofits, and keynotes internationally. She researches key sources of well-being…

Season 1
October 2, 2017

Domains for Anchoring Consumers | Dr. Gaurav Jain | Episode 7

Join Clicksuasion and Gaurav Jain for an explanation of methods for anchoring consumers regarding color choice, website development, and pricing. Gaurav’s research spans the fields of numerical cognition and judgment,…

Season 1
September 18, 2017

Jealousy and Persuasion via Instagram with Michael Barbera | Episode 6

Consumers in North America are exposed to approximately 30,000 brand impressions daily. During an average day, consumers are exposed to television commercials, radio advertisements, billboards, and sometimes, direct sales. More…

Season 1
September 4, 2017

Consumer Behavior in a Virtual World | Episode 5

Join Clicksuasion as Manny Anekal explains why gamers are likely to engage with their favorite brands in a virtual environment. Clicksuasion guest Manny Anekal has over a decade of experience…

Season 1
August 22, 2017

Virtual Commerce and Gamification | Episode 4

Clicksuasion guest Suzanne Altobello is a researcher-practitioner who teaches at the University of North Carolina-Pembroke and the University of Notre Dame. Suzanne’s research interests are in the areas of consumer…

Season 1
August 7, 2017

Using Behavioral Science to Save the Environment | Episode 3

In Episode 3, Michael Barbera discusses how businesses could design their policies and processes to help the environment and simultaneously reduce expenses. Nudging guests, reducing expenses, and saving the environment…

Season 1
July 25, 2017

Understanding the Consumer’s Unconscious Mind | Episode 2

Did you know that 95 % of consumer decision-making comes from the unconscious mind? Consumer behavior expert, Philip Graves, joins us on Clicksuasion for an intriguing interview detailing consumer choice,…

Season 1
July 10, 2017

Nudge the Ville | Episode 1

In this episode of Clicksuasion, Suzanne Altobello, Avalon Levey, and Michael Barbera—behavioral scholars whose work includes innovations in subdisciplines like behavioral finance and neuroeconomics—will join us to explore how their…

Season 1
July 5, 2017

Season 1 Preview

Welcome to our first season of Clicksuasion, the behavioral science podcast that features researchers, marketers, and thought leaders in consumer behavior, behavioral marketing, and consumer psychology. Season 1 launches early…