Join us for this episode of Clicksuasion with Michael Fishman to learn about establishing stronger trust with your customers, adapting to the need for believability in today’s market, and resonating with the consumer’s heart.
We discuss the ethical importance of companies working in the consumer health industry and the ever-growing need for trust. Because products in this industry directly impact the health of consumers, it is necessary for companies to be mindful of their marketing vernacular and the science behind it.
For more than 20 years, Michael has been a leading advisor on marketing, positioning and sustained business growth to consumer health information and product businesses.
Michael’s highlights include 18 years supporting Rodale Inc. in growing the Prevention and Men’s Health publishing brands, taking their book business from ground level to $300MM per year, and project work and/or collaborations with such admired personalities as Dr. Andrew Weil, Dr. Mark Hyman, Dr. Deepak Chopra, Dr. Christiane Northrup, Dr. Daniel Amen and many others.