Clicksuasion Labs invites you to join Cyndi Fifield, Chief Marketing Officer, for an in-person workshop: The Building Blocks of Branding.

During the workshop, Cyndi will share how branding can augment marketing and sales, the effects of colors, and how to develop a brand identity for your target audience.

Branding is the consistent look, feel, and perception of an organization. Develop the building blocks of a balanced brand.

LEARNING OBJECTIVES

  • Identify the key differences between branding and marketing
  • Summarize the impact of color in branding
  • Create a brand identity outline

ABOUT THE FACILITATOR

Cyndi Fifield is an award-winning marketing consultant. Her clients include the University of North Carolina, the State of North Carolina, and Southern Pines Brewing Company. Cyndi’s field of practice includes digital media, consumer-packaged-goods, branding, user experiences, and user interfaces. Cyndi began her marketing journey as a product model, where she learned product placement, persuasion, and digital marketing. Today, Cyndi shares her branding and marketing experiences as a researcher and consultant for select clients.

Convince my boss to send me to this training

Education: I will explore how businesses are influencing consumer decisions, improving customer experiences and increasing brand engagement, and learn about innovative persuasive practices and message framing.

Inspiration: I will attend and participate in stimulating and thought-provoking discussions, which will influence my projects.

Networking: I will expand and maintain contacts with our peers, clients, and those who research and apply behavioral science to their marketing, sales and communications.

WHAT ATTENDEES SAY ABOUT OUR WORKSHOPS & SPEAKERS

WHAT ATTENDEES SAY ABOUT OUR WORKSHOPS & SPEAKERS