There are many methods of measuring and understanding customer satisfaction and customer experience. The methods should be simplistic and the research should be derived from reliable data.

Join Michael Barbera Ph.D. as he instructs how to design surveys, frame questions, analyze data, and apply the results and discover tools dedicated to improving your survey results. Learn how to gather quality data, tips to avoid biases, best practices, and filter bad and duplicate data.


  • Understand how to design reliable customer research
  • Identify the tools and resources to design surveys and collect customer feedback
  • Understand how to apply the results of your consumer research




Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, is an award-winning consumer psychologist and business strategist. His clients include Fortune 500 companies, and have appeared on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael’s business psychology practice includes consumer behavior, emotions, and experiences, as well as social psychology, decision-making, behavioral economics, and behavioral finance. He shares his evidence-based insights on the Clicksuasion podcast and as a dynamic TEDx presenter. Michael is a celebrated keynote speaker, and has addressed more than 200,000 people on four continents, earning more than 350,000 views online.

Convince my boss to send me to this training.

Education: I will explore how brands are influencing consumer decisions, improving customer experiences and increasing brand engagement, and learn about innovative persuasive practices and message framing.

Inspiration: I will attend and participate in stimulating and thought-provoking discussions, which will influence my projects.

Networking: I will expand and maintain contacts with our peers, clients, and those who research and apply behavioral science to their marketing, branding, and communication.