Clicksuasion Labs invites you to join Dr. Michael Barbera for an in-person workshop: Craft a Negotiation Strategy with Psychology. 

Turn disputes into deals. Transform deals into better deals. Resolve intractable problems. Negotiating effectively requires the ability to change the game – moving away from conflict and toward collaboration.

In this intensive, interactive program, you acquire a proven framework for maximizing the value of your negotiation, whether you are behind the bargaining table with a client or across the table with an opposing party. Engaged with a professional group of peers, you will participate in discussions and simulations that cover a range of complex scenarios ranging from intellectual property, pricing, and licensing negotiations to international, domestic, public, and private disputes. You will refine your negotiation skills and leave with a set of strategies that you can use to deal with difficult negotiation behaviors and hard-bargaining tactics.

LEARNING OBJECTIVES

  • Acquire a systematic framework for understanding negotiation
  • Heighten your awareness of your strengths and weaknesses as a negotiator
  • Learn how to expand the size of the pie by creating value in negotiations
  • Gain problem-solving techniques for distributing value and strengthening relationships
  • Ascertain how to choose the right process to craft deals that last
  • Learn how to manage across the table and behind the table negotiations

MICHAEL BARBERA

Dr. Michael Barbera, the chief behavioral officer at Clicksuasion Labs, is an award-winning consumer psychologist and business strategist. His clients include Fortune 500 companies and have appeared on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael’s business psychology practice includes consumer behavior, emotions, and experiences, as well as social psychology, decision-making, behavioral economics, and behavioral finance. He shares his evidence-based insights on the Clicksuasion podcast and as a dynamic TEDx presenter. Michael is a celebrated keynote speaker and has addressed more than 200,000 people on four continents, earning more than 350,000 views online.

Convince my boss to send me to this training.

Education: I will explore how businesses are influencing consumer decisions, improving customer experiences and increasing brand engagement, and learn about innovative persuasive practices and message framing.

Inspiration: I will attend and participate in stimulating and thought-provoking discussions, which will influence my projects.

Networking: I will expand and maintain contacts with our peers, clients, and those who research and apply behavioral science to their marketing, sales and communications.

WHAT ATTENDEES SAY ABOUT OUR WORKSHOPS & SPEAKERS