28 SCHENCK PKWY
WHAT ATTENDEES SAY ABOUT OUR WORKSHOPS & SPEAKERS
Convince my boss to send me to this training.
Education: I will explore how businesses are influencing consumer decisions, improving customer experiences and increasing brand engagement, and learn about innovative persuasive practices and message framing.
Inspiration: I will attend and participate in stimulating and thought-provoking discussions, which will influence my projects.
Networking: I will expand and maintain contacts with our peers, clients, and those who research and apply behavioral science to their marketing, sales and communications.
JUNE 23RD | 9:30 AM EDT
Clicksuasion Labs invites you to explore the principles of consumer psychology to create effective and remarkable marketing campaigns.
This dynamic workshop will explore the fascinating intersection between psychology and email marketing. You will learn how to tap into the power of human emotions, cognitive biases, and behavioral triggers to craft highly engaging and persuasive emails that resonate with your target audience.
1. UNDERSTANDING CONSUMER PSYCHOLOGY –
Gain insights into the fundamental principles of human behavior and decision-making, including motivation, perception, cognition, and emotional responses. Explore how these psychological factors influence customers’ reactions to email marketing campaigns.
2. APPLYING PERSUASION TECHNIQUES –
Discover proven persuasion techniques rooted in psychology, such as social proof, scarcity, reciprocity, and authority. Learn how to integrate these techniques effectively into your email content and design to drive higher open rates, click-through rates, and conversions.
3. CRAFTING COMPELLING SUBJECT LINES –
Master the art of creating subject lines that grab attention, evoke curiosity, and entice recipients to open your emails. Explore the psychological triggers that prompt individuals to take action and discover practical tips for optimizing subject lines for different target segments.
4. PERSONALIZATION AND SEGMENTATION OF STRATEGIES –
Understand the psychology behind personalization and segmentation and its impact on email marketing success. Learn how to leverage customer data to tailor your messages to individual preferences, maximizing relevance and engagement.
5. BUILDING TRUST AND RAPPORT-
Explore psychological principles that foster trust and credibility in email marketing. Discover how to establish strong connections with your audience, effectively communicate value propositions, and build long-term relationships.
6. ANALYZING AND OPTIMIZING CAMPAIGNS –
Learn how to use psychological insights to analyze email campaign performance and make data-driven decisions for optimization. Explore key metrics, A/B testing techniques, and behavioral analytics to continually refine your strategies and achieve better results.
ABOUT THE FACILITATORS
Katana Lemelin is a highly accomplished Senior Marketing Consultant at Clicksuasion Labs, where she specializes in digital marketing and consumer psychology. With over 10 years of experience in the field, Katana has a deep understanding of the ever-evolving landscape of marketing and consumer behavior, and she uses this knowledge to help businesses grow and thrive.
Chat with Katana on LinkedIn
Alexis Taylor is an experienced and gifted communicator. She uses her “gift of gab” and over 18 years of industry knowledge to inspire and instruct audiences. She covers topics from the intricacies of social media algorithms to the dynamics of aesthetics in design. Alexis also has a larger-than-life personality that shines on any stage. Her bright smile and upbeat attitude will keep you engaged and entertained. You likely find humor in each presentation.
Chat with Alexis on LinkedIn