No longer can businesses depend on traditional B2B communication for growth. Relationships are the future.

In these interactive sessions, Dr. Michael Barbera will provide business leaders and entrepreneurs with the tools to meet new people and mature fruitful relationships for business development. Additionally, attendees will deep dive into human decision-making, communication, and perception to build meaningful and memorable relationships with clients, vendors, and employees (aka your new friends).


  • Understand how perceptions influence the decision-making process and impact relationships
  • Apply the principles of emotional intelligence, interviewing, and influence into daily communication
  • Apply Clicksuasion’s reTrust framework to employee-customer-, and vendor-relationships




Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, is an award-winning consumer psychologist and business strategist. His clients include Fortune 500 companies, and have appeared on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael’s business psychology practice includes consumer behavior, emotions, and experiences, as well as social psychology, decision-making, behavioral economics, and behavioral finance. He shares his evidence-based insights on the Clicksuasion podcast and as a dynamic TEDx presenter. Michael is a celebrated keynote speaker, and has addressed more than 200,000 people on four continents, earning more than 350,000 views online.

Convince my boss to send me to this training.

Education: I will explore how brands are influencing consumer decisions, improving customer experiences and increasing brand engagement, and learn about innovative persuasive practices and message framing.

Inspiration: I will attend and participate in stimulating and thought-provoking discussions, which will influence my projects.

Networking: I will expand and maintain contacts with our peers, clients, and those who research and apply behavioral science to their marketing, branding, and communication.