OCTOBER 18th | 12 PM – 1 PM EDT

Your product or service will likely be treated as a transaction until your brand focuses on the Return on Experience (RoE). 

Dr. Michael Barbera will lead a dynamic, interactive, and fast-paced session on building consumer trust via low-cost and no-cost methods with Clicksuasion’s proprietary framework. 

The reTRUST Framework is the first conceptual model applied in academia for obtaining and maintaining consumer trust. reTRUST provides a structured method of analyzing the consumer experience and understanding how brands fit into the overall competitive picture. 

reTRUST contains seven elements (1) remarkable, (2) experiential, (3) transparency, (4) reciprocity, (5) utility, (6) social status, and (7) timeliness. Depending on the strength of these elements, leaders could craft a customer or user experience that is actionable, sustainable, and relevant.

CONVINCE MY BOSS TO SEND ME TO THIS TRAINING.

Education: I will explore how businesses are influencing consumer decisions, improving customer experiences and increasing brand engagement, and learn about innovative persuasive practices and message framing.

Inspiration: I will attend and participate in stimulating and thought-provoking discussions, which will influence my projects.

Networking: I will expand and maintain contacts with our peers, clients, and those who research and apply behavioral science to their marketing, sales and communications.

ABOUT THE FACILITATOR

Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, is an award-winning consumer psychologist and business strategist. His clients include Fortune 500 companies, and have appeared on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael’s business psychology practice includes consumer behavior, emotions, and experiences, as well as social psychology, decision-making, behavioral economics, and behavioral finance. He shares his evidence-based insights on the Clicksuasion podcast and as a dynamic TEDx presenter. Michael is a celebrated keynote speaker, and has addressed more than 200,000 people on four continents, earning more than 350,000 views online.

WHAT ATTENDEES SAY ABOUT OUR WORKSHOPS & SPEAKERS

WHAT ATTENDEES SAY ABOUT OUR WORKSHOPS & SPEAKERS

CONVINCE MY BOSS TO SEND ME TO THIS TRAINING.

Education: I will explore how businesses are influencing consumer decisions, improving customer experiences and increasing brand engagement, and learn about innovative persuasive practices and message framing.

Inspiration: I will attend and participate in stimulating and thought-provoking discussions, which will influence my projects.

Networking: I will expand and maintain contacts with our peers, clients, and those who research and apply behavioral science to their marketing, sales and communications.

ABOUT THE FACILITATOR

Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, is an award-winning consumer psychologist and business strategist. His clients include Fortune 500 companies, and have appeared on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael’s business psychology practice includes consumer behavior, emotions, and experiences, as well as social psychology, decision-making, behavioral economics, and behavioral finance. He shares his evidence-based insights on the Clicksuasion podcast and as a dynamic TEDx presenter. Michael is a celebrated keynote speaker, and has addressed more than 200,000 people on four continents, earning more than 350,000 views online.

OCTOBER 18th | 12 PM – 1 PM EDT

Your product or service will likely be treated as a transaction until your brand focuses on the Return on Experience (RoE). 

Dr. Michael Barbera will lead a dynamic, interactive, and fast-paced session on building consumer trust via low-cost and no-cost methods with Clicksuasion’s proprietary framework. 

The reTRUST Framework is the first conceptual model applied in academia for obtaining and maintaining consumer trust. reTRUST provides a structured method of analyzing the consumer experience and understanding how brands fit into the overall competitive picture. 

reTRUST contains seven elements (1) remarkable, (2) experiential, (3) transparency, (4) reciprocity, (5) utility, (6) social status, and (7) timeliness. Depending on the strength of these elements, leaders could craft a customer or user experience that is actionable, sustainable, and relevant.

CONVINCE MY BOSS TO SEND ME TO THIS TRAINING.

Education: I will explore how businesses are influencing consumer decisions, improving customer experiences and increasing brand engagement, and learn about innovative persuasive practices and message framing.

Inspiration: I will attend and participate in stimulating and thought-provoking discussions, which will influence my projects.

Networking: I will expand and maintain contacts with our peers, clients, and those who research and apply behavioral science to their marketing, sales and communications.

ABOUT THE FACILITATOR

Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, is an award-winning consumer psychologist and business strategist. His clients include Fortune 500 companies, and have appeared on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael’s business psychology practice includes consumer behavior, emotions, and experiences, as well as social psychology, decision-making, behavioral economics, and behavioral finance. He shares his evidence-based insights on the Clicksuasion podcast and as a dynamic TEDx presenter. Michael is a celebrated keynote speaker, and has addressed more than 200,000 people on four continents, earning more than 350,000 views online.

WHAT ATTENDEES SAY ABOUT OUR WORKSHOPS & SPEAKERS

WHAT ATTENDEES SAY ABOUT OUR WORKSHOPS & SPEAKERS

CONVINCE MY BOSS TO SEND ME TO THIS TRAINING.

Education: I will explore how businesses are influencing consumer decisions, improving customer experiences and increasing brand engagement, and learn about innovative persuasive practices and message framing.

Inspiration: I will attend and participate in stimulating and thought-provoking discussions, which will influence my projects.

Networking: I will expand and maintain contacts with our peers, clients, and those who research and apply behavioral science to their marketing, sales and communications.

ABOUT THE FACILITATOR

Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, is an award-winning consumer psychologist and business strategist. His clients include Fortune 500 companies, and have appeared on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael’s business psychology practice includes consumer behavior, emotions, and experiences, as well as social psychology, decision-making, behavioral economics, and behavioral finance. He shares his evidence-based insights on the Clicksuasion podcast and as a dynamic TEDx presenter. Michael is a celebrated keynote speaker, and has addressed more than 200,000 people on four continents, earning more than 350,000 views online.