mbslide1gs
MichaelBarbera_PrimaryLogo_Color_Web-01gs
nc

BIO

Michael Barbera is an award-winning consumer psychologist and business strategist. Michael is the chief behavioral officer at Clicksuasion Labs, and his clients have appeared on the Fortune 500 list, as well as on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael is a trusted thought leader and expert in consumer perceptions, emotions, and experiences that drive consumer decision-making both online and in person. His practice areas include social psychology, brand management, marketing, behavioral economics, behavioral finance, and long-term business growth strategies. In 2015, the White House recognized Michael for his contributions to entrepreneurship. He shares his evidence-based insights and experiences as a celebrated keynote speaker, dynamic TEDx presenter, published academic researcher, and host of the thoughtfully curated Clicksuasion podcast. More than 200,000 people have seen Michael speak on four continents, and he has also earned more than 350,000 views online.

Barbera Pronunciation: Bar-bear-uh

Marketing Photos: http://bit.ly/BarberaPhotos

Barbera Pronunciation: Bar-bear-uh

WHAT THE ATTENDEES ARE SAYING

CONSUMER BEHAVIOR AMONGST COVID-19

IN PERSON OR WEBINAR

DESCRIPTION

As concern regarding Coronavirus grows, the impact on consumer preferences rapidly change. Consumers are settling into a temporary normal that includes opting for convenience over loyalty. Although most non-essential businesses have closed their doors, consumers are still holding tight to some familiar behaviors and creating new behaviors. During this seminar, you will learn how consumer preferences are changing and how to build a remarkable customer experience that makes your brand relevant to customers.

LEARNING OBJECTIVES

Understand how consumer preferences are changing during and after the COVID-19 pandemic

Understand how to differentiate your brand from others and be memorable to your audience

Apply actionable consumer psychology principles to marketing during and beyond the pandemic

LENGTH

120-minutes

REQUIRED EQUIPMENT

Computer, projector/screen

EMCEE INTRO

Our workshop facilitator is likely to ruin your next shopping experience. He researches how people make decisions. Hint: they are often irrational. He is a researcher and advisor on consumer behavior, decisionmaking, and trust. And during his research for this seminar, he has failed at social distancing with his refrigerator. Let’s give a warm welcome to Michael Barbera.

RELATIONSHIP MARKETING

IN PERSON OR WEBINAR
***GREAT CONTENT FOR B2B ENTREPRENEURS RECOVERING FROM THE COVID-19 ECONOMY***

DESCRIPTION

No longer can businesses depend on traditional B2B communication for growth. Relationships are the future. In these interactive sessions, Dr. Barbera will provide business leaders and entrepreneurs with the tools to meet new people and mature fruitful relationships for business development. Additionally, attendees will deep dive into human decision-making, communication, and perception to build meaningful and memorable relationships with clients, vendors, and employees (aka your new friends).

LEARNING OBJECTIVES

Understand how perceptions influence the decision-making process and impact relationships

Apply the principles of emotional intelligence, interviewing and influence into daily communication

Apply Clicksuasion’s reTRUST framework to employee-, customer-, and vendor-relationships

LENGTH

2 parts | 120-minutes

REQUIRED EQUIPMENT

Computer, projector/screen

EMCEE INTRO

Our workshop facilitator is likely to ruin your next shopping experience. He researches how people make decisions. Hint: they are often irrational. He is a researcher and advisor on consumer behavior, decisionmaking, and trust. And during his research for this seminar titled, ’Relationship Marketing’ he has consumed an unhealthy quantity of Cajun-Asian fusion. Let’s give a warm welcome to Michael Barbera.

PRICING MY PRODUCT

IN PERSON OR WEBINAR

DESCRIPTION

Consumers are willing to buy a beer from a grocery store for $6, and are willing to purchase the same beer from a fancy resort for $12. The placement of a product or service, the consumer’s personal perception, and the customer’s environment have an impact on how items are priced. At Pricing My Product, you will learn how consumers perceive prices and how to apply psychology to your pricing strategy that is appropriate for your products, customers, and long-term business strategy.

LEARNING OBJECTIVES

Understand how consumers perceive prices

Develop a pricing strategy for products/services

Apply psychology and persuasion to a marketing strategy immediately following the workshop

LENGTH

120-minutes

REQUIRED EQUIPMENT

Dry erase board, dry erase markers, small table for props

EMCEE INTRO

Our workshop facilitator is likely to ruin your next shopping experience. He researches how people make decisions. Hint: they are often irrational. He is a researcher and advisor on consumer behavior, decision making, and trust. And during his research for this seminar titled, ’Pricing My Product’ he has consumed an unhealthy quantity of Cajun-Asian fusion. Let’s give a warm welcome to Michael Barbera.

SELLING MADE SIMPLE

IN PERSON OR WEBINAR

DESCRIPTION

Learn how to identify and sell to your customers by developing your whole product and whole customer. The whole customer consists of several consumer avatars and each should be approached uniquely. The whole product is how the consumer perceives the value, and the use of your products and services. Attendees will learn how to use the consumer’s perceptions and expectations to sell products and services.

LEARNING OBJECTIVES

Understand the concept and framework of the whole customer and the whole product

Identify how consumers make decisions based on perceptions and lived experience

Apply behavioral constructs to persuasive message and the value-add to the consumer

LENGTH

120-minutes

REQUIRED EQUIPMENT

Easel board, or dry erase board, dry erase markers

EMCEE INTRO

Our workshop facilitator is likely to ruin your next shopping experience. He researches how people make decisions. Hint: they are often irrational. He is a researcher and advisor on consumer behavior, decision making, and trust. And during his research for this seminar titled, ’Selling Made Simple’ he has consumed an unhealthy quantity of Cajun-Asian fusion. Let’s give a warm welcome to Michael Barbera.

INTRO TO MARKETING

IN PERSON OR WEBINAR

DESCRIPTION

Get a thorough overview of marketing principles and applications in this introduction to marketing. Develop a focused and effective marketing plan that will help you comprehend strategic marketing, the marketing mix, and consumer behavior. In this workshop, participants will take home actionable, sustainable and relevant marketing tactics to move their business closer to its marketing goals.

LEARNING OBJECTIVES

Understand the concept and framework of a marketing strategy

Identify how consumers think, act and engage with brands

Develop a remarkable marketing strategy

LENGTH

120-minutes

REQUIRED EQUIPMENT

Easel board, or dry erase board, dry erase markers

EMCEE INTRO

Our workshop facilitator is likely to ruin your next shopping experience. He researches how people make decisions. Hint: they are often irrational. He is a researcher and advisor on consumer behavior, decision making, and trust. And during his research for this seminar titled, ’Into to Marketing’ he has consumed an unhealthy quantity of Cajun-Asian fusion. Let’s give a warm welcome to Michael Barbera.

STARTING A BUSINESS/BUILDING A BUSINESS PLAN

IN PERSON OR WEBINAR

DESCRIPTION

This course tackles the often overwhelming topic of creating a business plan. It breaks the business planning process down into 12 key areas. We walk you through everything from developing a business concept, to financial forecasting, marketing, product development and establishing achievable goals. When you finish this business plan course you will be able to write a fantastic business plan that gets the attention of investors. Your business plan will help you get moving in the direction of obtaining the wealth and success you have been dreaming of for yourself and your family.

LEARNING OBJECTIVES

Understand how a business plan is formatted for lenders, investors and personal goal setting

Develop a business strategy that targets specific, measurable and timely goals

Apply the workshop content to crafting a business plan the is suitable for lenders and investors

LENGTH

120-minutes

REQUIRED EQUIPMENT

Easel board, or dry erase board, dry erase markers

EMCEE INTRO

Our workshop facilitator is likely to ruin your next shopping experience. He researches how people make decisions. Hint: they are often irrational. He is a researcher and advisor on consumer behavior, decision making, and trust. And during his research for this seminar, he has consumed an unhealthy quantity of Cajun-Asian fusion. Let’s give a warm welcome to Michael Barbera.

WHAT THE ATTENDEES ARE SAYING

WHERE MICHAEL IS MENTIONED