


BIO
Michael Barbera is an award-winning consumer psychologist and business strategist. Michael is the chief behavioral officer at Clicksuasion Labs, and his clients have appeared on the Fortune 500 list, as well as on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael is a trusted thought leader and expert in consumer perceptions, emotions, and experiences that drive consumer decision-making both online and in person. His practice areas include social psychology, brand management, marketing, behavioral economics, behavioral finance, and long-term business growth strategies. In 2015, the White House recognized Michael for his contributions to entrepreneurship. He shares his evidence-based insights and experiences as a celebrated keynote speaker, dynamic TEDx presenter, published academic researcher, and host of the thoughtfully curated Clicksuasion podcast. More than 200,000 people have seen Michael speak on four continents, and he has also earned more than 350,000 views online.
Barbera Pronunciation: Bar-bear-uh
Marketing Photos: http://bit.ly/BarberaPhotos
Barbera Pronunciation: Bar-bear-uh
WHAT THE ATTENDEES ARE SAYING
CONSUMER BEHAVIOR AMONGST COVID-19
IN PERSON OR WEBINAR
DESCRIPTION
As concern regarding Coronavirus grows, the impact on consumer preferences rapidly change. Consumers are settling into a temporary normal that includes opting for convenience over loyalty. Although most non-essential businesses have closed their doors, consumers are still holding tight to some familiar behaviors and creating new behaviors. During this seminar, you will learn how consumer preferences are changing and how to build a remarkable customer experience that makes your brand relevant to customers.
LEARNING OBJECTIVES
Understand how consumer preferences are changing during and after the COVID-19 pandemic
Understand how to differentiate your brand from others and be memorable to your audience
Apply actionable consumer psychology principles to marketing during and beyond the pandemic
LENGTH
120-minutes
REQUIRED EQUIPMENT
Computer, projector/screen
EMCEE INTRO
Our workshop facilitator is likely to ruin your next shopping experience. He researches how people make decisions. Hint: they are often irrational. He is a researcher and advisor on consumer behavior, decisionmaking, and trust. And during his research for this seminar, he has failed at social distancing with his refrigerator. Let’s give a warm welcome to Michael Barbera.
RELATIONSHIP MARKETING
IN PERSON OR WEBINAR
***GREAT CONTENT FOR B2B ENTREPRENEURS RECOVERING FROM THE COVID-19 ECONOMY***
DESCRIPTION
No longer can businesses depend on traditional B2B communication for growth. Relationships are the future. In these interactive sessions, Dr. Barbera will provide business leaders and entrepreneurs with the tools to meet new people and mature fruitful relationships for business development. Additionally, attendees will deep dive into human decision-making, communication, and perception to build meaningful and memorable relationships with clients, vendors, and employees (aka your new friends).
LEARNING OBJECTIVES
Understand how perceptions influence the decision-making process and impact relationships
Apply the principles of emotional intelligence, interviewing and influence into daily communication
Apply Clicksuasion’s reTRUST framework to employee-, customer-, and vendor-relationships
LENGTH
2 parts | 120-minutes
REQUIRED EQUIPMENT
Computer, projector/screen
EMCEE INTRO
Our workshop facilitator is likely to ruin your next shopping experience. He researches how people make decisions. Hint: they are often irrational. He is a researcher and advisor on consumer behavior, decisionmaking, and trust. And during his research for this seminar titled, ’Relationship Marketing’ he has consumed an unhealthy quantity of Cajun-Asian fusion. Let’s give a warm welcome to Michael Barbera.
PRICING MY PRODUCT
IN PERSON OR WEBINAR
DESCRIPTION
Consumers are willing to buy a beer from a grocery store for $6, and are willing to purchase the same beer from a fancy resort for $12. The placement of a product or service, the consumer’s personal perception, and the customer’s environment have an impact on how items are priced. At Pricing My Product, you will learn how consumers perceive prices and how to apply psychology to your pricing strategy that is appropriate for your products, customers, and long-term business strategy.
LEARNING OBJECTIVES
Understand how consumers perceive prices
Develop a pricing strategy for products/services
Apply psychology and persuasion to a marketing strategy immediately following the workshop
LENGTH
120-minutes
REQUIRED EQUIPMENT
Dry erase board, dry erase markers, small table for props
EMCEE INTRO
Our workshop facilitator is likely to ruin your next shopping experience. He researches how people make decisions. Hint: they are often irrational. He is a researcher and advisor on consumer behavior, decision making, and trust. And during his research for this seminar titled, ’Pricing My Product’ he has consumed an unhealthy quantity of Cajun-Asian fusion. Let’s give a warm welcome to Michael Barbera.
SELLING MADE SIMPLE
IN PERSON OR WEBINAR
DESCRIPTION
Learn how to identify and sell to your customers by developing your whole product and whole customer. The whole customer consists of several consumer avatars and each should be approached uniquely. The whole product is how the consumer perceives the value, and the use of your products and services. Attendees will learn how to use the consumer’s perceptions and expectations to sell products and services.
LEARNING OBJECTIVES
Understand the concept and framework of the whole customer and the whole product
Identify how consumers make decisions based on perceptions and lived experience
Apply behavioral constructs to persuasive message and the value-add to the consumer
LENGTH
120-minutes
REQUIRED EQUIPMENT
Easel board, or dry erase board, dry erase markers
EMCEE INTRO
Our workshop facilitator is likely to ruin your next shopping experience. He researches how people make decisions. Hint: they are often irrational. He is a researcher and advisor on consumer behavior, decision making, and trust. And during his research for this seminar titled, ’Selling Made Simple’ he has consumed an unhealthy quantity of Cajun-Asian fusion. Let’s give a warm welcome to Michael Barbera.
INTRO TO MARKETING
IN PERSON OR WEBINAR
DESCRIPTION
Get a thorough overview of marketing principles and applications in this introduction to marketing. Develop a focused and effective marketing plan that will help you comprehend strategic marketing, the marketing mix, and consumer behavior. In this workshop, participants will take home actionable, sustainable and relevant marketing tactics to move their business closer to its marketing goals.
LEARNING OBJECTIVES
Understand the concept and framework of a marketing strategy
Identify how consumers think, act and engage with brands
Develop a remarkable marketing strategy
LENGTH
120-minutes
REQUIRED EQUIPMENT
Easel board, or dry erase board, dry erase markers
EMCEE INTRO
Our workshop facilitator is likely to ruin your next shopping experience. He researches how people make decisions. Hint: they are often irrational. He is a researcher and advisor on consumer behavior, decision making, and trust. And during his research for this seminar titled, ’Into to Marketing’ he has consumed an unhealthy quantity of Cajun-Asian fusion. Let’s give a warm welcome to Michael Barbera.
STARTING A BUSINESS/BUILDING A BUSINESS PLAN
IN PERSON OR WEBINAR
DESCRIPTION
This course tackles the often overwhelming topic of creating a business plan. It breaks the business planning process down into 12 key areas. We walk you through everything from developing a business concept, to financial forecasting, marketing, product development and establishing achievable goals. When you finish this business plan course you will be able to write a fantastic business plan that gets the attention of investors. Your business plan will help you get moving in the direction of obtaining the wealth and success you have been dreaming of for yourself and your family.
LEARNING OBJECTIVES
Understand how a business plan is formatted for lenders, investors and personal goal setting
Develop a business strategy that targets specific, measurable and timely goals
Apply the workshop content to crafting a business plan the is suitable for lenders and investors
LENGTH
120-minutes
REQUIRED EQUIPMENT
Easel board, or dry erase board, dry erase markers
EMCEE INTRO
Our workshop facilitator is likely to ruin your next shopping experience. He researches how people make decisions. Hint: they are often irrational. He is a researcher and advisor on consumer behavior, decision making, and trust. And during his research for this seminar, he has consumed an unhealthy quantity of Cajun-Asian fusion. Let’s give a warm welcome to Michael Barbera.
WHAT THE ATTENDEES ARE SAYING
WHERE MICHAEL IS MENTIONED





