BEHAVIORAL SCIENCE ... FOR THE WIN GET THE RESEARCH
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The most persuasive thing we could do
is show that other people are doing it, too
By the numbers
sweet research lab
I was lucky to attend a seminar with wonderful guidance on social marketing…followed by a visit to my cafe and provided even more in-depth information. A benefit to any company trying to make their mark on consumer behavior.
I loved the examples and visuals. I can guarantee I will never look at a restaurant menu the same again.
If you weren’t at Google’s Startup Grind tonight, you missed an amazing and funny talk by psychologist Michael Barbera.
Such a pleasure to work with. And a wealth of advertising and business knowledge. I highly recommend consumer psychology and strategy consulting at Clicksuasion Labs.
I have been working with Clicksuasion Labs for some time on a project and its been great. Clicksuasion Labs has the ability to understand what I need oftentimes before I even realize it myself and gives great advice to achieve results.
The application of psychology and decision-making stories captured the attention of the audience and helped facilitate critical thinking.
CHIEF BEHAVIORAL OFFICERS HAVE INFLUENCE DOWN TO A SCIENCE
During this episode, Candy Sugarman and Michael Barbera discuss the concept of customers being fans of the brand. Candy has a unique approach to marketing, which began with social media marketing and matured into a 360-degree marketing strategy. Candy shares her secrets and insights with the Clicksuasion community. Candy Sugarman, owner of PlayBig Online Marketing […]
In this episode, Steven Dallas and Michael Barbera discuss food decision-making and the persuasive influence of calories. The placement of calorie counts beside a menu item could influence a person’s choice for which food to consume and ultimately, the daily number of calories consumed. Steven shares insights from his research (and his weakness for NY-style […]
Fear-based messages are likely to be persuasive; however, “full-fear” could backfire and damage the message’s impact. Hurricanes are also fearful, but most people prefer to remain in their homes when a named-storm is approaching. During this episode, Hurricane Deathtron 3000, Michael Barbera and Clicksuasion contributors Cara Cuite and Rebecca Morss discuss how fear-based messages and […]