Branding is the consistent look, feel, and perception of a brand. The slightest change in color, esthetic, or message could give a customer reason to be hesitant when choosing a brand or its alternative. The building blocks of a balanced brand are consistency, creativity, and connection.
Join Cyndi Fifield as she shares how branding can augment marketing and sales, the effects of colors, and how to develop a brand identity for your target audience.