THE CARD DECK

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Behavioral Science Principles to Improve Your Fundraising

  • Understand the psychology of donor-decision making
  • Gain deeper insights into your audience and connect with them in a more effective way
  • Determine the best way to deliver your fundraising message with an increased return on investment
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Description

People often make decisions on a subconscious level, before they even think about it. These mental shortcuts are often used by people when they are deciding to donate. Nonprofit organizations can tap into these mental shortcuts — but only if they know about them…and how to apply them.The Fundraising Action Pack makes behavioral science easy to understand and apply with 50 actionable cards that will help you:

  • Understand how nonprofit organizations apply behavioral science to fundraising
  • Reflect on your previous business decisions and your target audience
  • Apply psychology to your fundraising campaigns

The most persuasive thing we could do is show that other people are doing it, too

Empowering Nonprofits

Behavioral science is often used by corporations and consumer brands. It’s time for nonprofits to take advantage of these techniques, too.

This is the first time these persuasive principles have been designed to help nonprofits raise capital from donors.

The deck contains 16-behavioral science principles on 50-cards.

Each principle contains three 2-sided cards:

  • One card describes the persuasive principle.
  • One card contains examples of that principle being used specifically for fundraising.
  • One card with recommendations for applying the principles to fundraising.

50 cards in the deck

BRING INTERACTIVE FUNDRAISING TO YOUR TEAM

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