Behavioral science is often used by corporations and consumer brands. It’s time for nonprofits to take advantage of these techniques, too.
This is the first time these persuasive principles have been designed to help nonprofits raise capital from donors.
The deck contains 16-behavioral science principles on 50-cards.
Each principle contains three 2-sided cards:
- One card describes the persuasive principle.
- One card contains examples of that principle being used specifically for fundraising.
- One card with recommendations for applying the principles to fundraising.
50 cards in the deck