JANUARY 10TH | JANUARY 11TH | JANUARY 12TH
People don’t like to spend money.
We experience the pain of paying because we are loss averse. The pain of paying plays an important role in consumer self-regulation to keep spending in check.
The pain is thought to be reduced in credit card purchases because plastic is less tangible than cash. Unique experiences could influence different levels of pain in paying, which can affect spending decisions.
During the Q1 Client Appreciation Breakfast, Clicksuasion researchers will share insights for influencing consumer decisions during a recession.
“The customer will spend their money somewhere…whether it is with you or your competitor”. – Michael Barbera, Chief Behavioral Officer, Clicksuasion Labs