consumer psychology, psychology, consumer behavior, click, clicksuasion, training, team training, marketing, leadership training, behavioral economics, behavioral finance, decision science, irrational labs, common cents labs, san fran, san francisco, bay area, silicon valley, san jose, oakland, SFO

Pine Street Executive Center, 100 Pine Street, Suite 1250, San Francisco, CA 94111

A combination of psychology and economics at its core, Clicksuasion delivers the evidence-based science behind influence, persuasion, and sales as you journey through the customer experience.

We don’t buy products and services from businesses. We buy products and services from brands, and the brand is the cumulative equity of every perception, process, and person.

During the interactive Clicksuasion experience, you will venture through the consumer journey with handheld clickers to reflect on their consumer decision-process. The interactive journey begins with the drive to the store, followed by engaging with the products and services, the decision process and culminates with future brand engagement and brand loyalty. As we venture through this irrational journey of consumer behavior, we will discover how brands organize their products, frame their services and persuade us to spend money.

Michael Barbera will give you the psychological framework of choices, purchases, and persuasion that brands use to influence consumer decision-making. Use it wisely.


  • Recognize how brands apply psychology to marketing, sales, and communication
  • Understand the human decision process when making financial decisions
  • Attendees will learn how to apply behavioral science with the reTRUST framework



Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, is an award-winning consumer psychologist and business strategist. His clients include Fortune 500 companies, and have appeared on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael’s business psychology practice includes consumer behavior, emotions, and experiences, as well as social psychology, decision-making, behavioral economics, and behavioral finance. He shares his evidence-based insights on the Clicksuasion podcast and as a dynamic TEDx presenter. Michael is a celebrated keynote speaker, and has addressed more than 200,000 people on four continents, earning more than 350,000 views online.

How do I convince my boss to send me to this training?

Education: I will explore how businesses are influencing consumer decisions, improving customer experiences and increasing brand engagement, and learn about innovative persuasive practices and message framing.

Inspiration: I will attend and participate in stimulating and thought-provoking discussions, which will influence my projects.

Networking: I will expand and maintain contacts with our peers, clients, and those who research and apply behavioral science to their marketing, sales and communications.