ONLINE MASTERCLASS

Differentiate your brand | Radically change how you think of marketing | Measurably improve your results

WHAT IS THIS MASTERCLASS ABOUT?
This Masterclass reveals exactly how to use insights from 4 decades of research in consumer psychology and behavioral economics to increase conversions.

 

You’ll get a step-by-step framework on how to apply 24 psychological principles into your ads, landing pages, emails, sales funnels and everything in between.

 

  • 4 decades of research
  • Produced in Europe and North America
  • Created by world’s leading experts in the field

WHAT STUDENTS SAY ABOUT OUR TRAINING

“We do growth marketing and have a lot of experience with increasing conversions but this course was the missing piece for us. It’s full on eye-opening insights and practical examples but most of all its a step-by-step guide on how to apply them into practice.”

-Diederick Gerbrana, Growth Marketer at Scaleup Marketing

WHAT YOU GET IN THE MASTERCLASS

7.5 Hours of Video Lectures

The core format and basis for the whole Masterclass. Each video is full of valuable, actionable content from 4 trusted advisors.

Ideation Prompts

Set of guiding questions related to each principle which will provide tremendous help crafting solutions you wouldn’t otherwise think of – and which can significantly enhance results.

13 eBOOKS (350+ PAGES)

Custom-created for this Masterclass. It adds a wealth of valuable insights to the video lectures – including useful tips and fun facts that add depth and richness to your understanding of consumer psychology.

FULL ADAPT FRAMEWORK

Step-by-step framework, which has only been available through in-person consulting with Mindworx. It has been tested in dozens of field studies and presented in over 110 workshops and presentations.

Official Masterclass certificate

Another way to highlight your new skills (and signal your value to your clients, customers, colleagues and leadership), issued upon completing the Masterclass.

WHO'S IT FOR?

This Masterclass is for all those interested in consumer psychology and:

 

  • Conversion and UX specialists who want to learn the psychology behind how people buy
  • Copywriters who are eager to learn what to write and how to write it so that it converts
  • Strategists and Planners who need to understand what’s behind their customer’s decisions and how to apply influence

WHY “BEHAVIORAL ECONOMICS” IN MARKETING?

Simply put, behavioral economics is an entirely practical field about how people make decisions and what drives their behavior. It gives you the tools to understand, predict and influence them.

 

As long as you do your business with humans, you will forever benefit from this knowledge.

 

Thanks to this Masterclass, you will learn:

 

  • That most purchase decisions are subconscious, and how to shape those decisions.
  • What’s going on in your customers’ minds, and how you can easily influence what they buy, where they click or how they react.
  • How to use the tested & proven findings to improve your results.

WHO ARE YOUR INSTRUCTORS?

In this Masterclass you get access to four of the world’s leading experts in behavioral economics today, and their combined expertise which they’ve spent decades to acquire, test and perfect — while shaping buying decisions for some of the biggest companies out there.

Rory Sutherland

Vice Chairman,
Ogilvy Group UK

One of the most influential figures in modern marketing and a pioneer in the use of psychology and behavioral economics in marketing, with extensive experience of working for the world’s biggest brands.

Sam Tatam

Behavioral Strategy Director,
Ogilvy Consulting UK

Award-winning strategist, psychologist and advertising practitioner who develops interventions and shapes communication for some of the world’s most Influential brands and organisations .

Matej Sucha

Founder and CEO,
MINDWORX Behavioral Consulting

Recognized speaker and expert in applying behavioral economics and consumer psychology in business, with notable expertise in working with both large corporates and SMBs.

“Matej – I want to congratulate you for the work you did with Rory and Sam. Everybody in marketing should take this course. I teach and practice Behavioral Science and I will let all my students and clients know about the course. A job well done indeed!”

-George S. Dan, CEO at User Nudge

“Perfectly crafted, well-articulated, highly engaging and enriching program. This is one of the finest online programs I have come across. The case-studies and examples are elaborate and make it easier to understand BE concepts. I found the content informative and it has been designed in a manner such that it kept me engaged throughout.”

-Vinita Singh, Senior Research Executive at Nielsen

“The best online marketing course I’ve ever seen. I recommend it to anyone who would like to better understand their customers and increase sales.”

-Valerian Lukacko, Marketer, Head of Communication at Reflect Festival

MASTERCLASS CONTENT IN DETAIL

The 7.5 hours of content are divided into 8 chapters.
Each chapter contains several video lectures accompanied by eBooks.

 

How to get the most out of the Masterclass?

 

  • First watch the video lecture (10 — 20 minutes)
  • Then read the corresponding eBook (20 — 30 pages).

PRICING

Lifetime access — Learn at your own pace — full 30 day money back guarantee
COMPLETE MASTERCLASS

 

$479

 

7.5h video lectures (english subtitles)
14 eBooks (in total 350+ pages)
Ideation prompts
Certificate
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