WHAT ATTENDEES SAY ABOUT OUR WORKSHOPS & SPEAKERS
Convince my boss to send me to this training.
Education: I will explore how businesses are influencing consumer decisions, improving customer experiences and increasing brand engagement, and learn about innovative persuasive practices and message framing.
Inspiration: I will attend and participate in stimulating and thought-provoking discussions, which will influence my projects.
Networking: I will expand and maintain contacts with our peers, clients, and those who research and apply behavioral science to their marketing, sales and communications.
AUGUST 11TH | 9:30 AM EDT
Clicksuasion Labs invites you to explore the principles of consumer psychology to create effective and remarkable marketing campaigns.
This dynamic workshop will explore the fascinating intersection between psychology and email marketing. You will learn how to tap into the power of human emotions, cognitive biases, and behavioral triggers to craft highly engaging and persuasive emails that resonate with your target audience.
The workshop will cover the following elements of the reTRUST Framework:
Learn how to make your brand and marketing efforts stand out from the competition by delivering remarkable experiences that capture attention and create lasting impressions.
Discover the importance of creating immersive and engaging experiences for consumers, tapping into their emotions and senses to create memorable interactions with your brand.
Understand the power of transparency and authenticity in marketing. Learn how to build trust by being open, honest, and accountable in your communication with consumers.
Explore the psychology of reciprocity and how to leverage it in marketing strategies. Discover techniques for fostering a sense of goodwill and building lasting relationships with customers.
Learn how to position your products or services as valuable and useful solutions to consumers’ needs. Discover ways to communicate the practical benefits and value that your brand offers.
6. SOCIAL STATUS
Understand the role of social influence and status in consumer behavior. Explore strategies for leveraging social proof, endorsements, and testimonials to enhance your brand’s credibility and desirability.
Discover the importance of timing in marketing campaigns. Learn how to create a sense of urgency, leverage seasonality, and capitalize on timely opportunities to maximize the impact of your messaging.
ABOUT THE FACILITATOR
Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, is an award-winning consumer psychologist and business strategist. His clients include Fortune 500 companies, and have appeared on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael’s business psychology practice includes consumer behavior, emotions, and experiences, as well as social psychology, decision-making, behavioral economics, and behavioral finance. He shares his evidence-based insights on the Clicksuasion podcast and as a dynamic TEDx presenter. Michael is a celebrated keynote speaker, and has addressed more than 200,000 people on four continents, earning more than 350,000 views online.