CLICKSUASION LABS
RESEARCH AND CAPABILITIES
2nd Tuesdays
2:30 PM EST
4th Thursdays
1:00 PM EST
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Full-service marketing agency Novae Design Group teamed up with the consumer behavior researchers at Clicksuasion Labs to be a supercharged team of marketers with a niche in consumer psychology.

Together, they are Clicksuasion Labs: the trusted advisor and marketing agency to business, government, and the global citizen.

During this webinar, Chief Marketing Officer Cyndi Fifield and Chief Behavioral Officer Michael Barbera will share how marketing strategies with applied psychology can provide a measurable and positive impact on your customer experience.

LEARNING OBJECTIVES

  • Identify what’s new with the Clicksuasion family
  • Develop an understanding of the Lab’s research and capabilities
  • Apply consumer psychology research to your current marketing strategies

WHAT ATTENDEES SAY ABOUT OUR WORKSHOPS & SPEAKERS

ABOUT THE FACILITATORS

CYNDI FIFIELD

Cyndi Fifield is an award-winning marketing consultant. Her clients include the University of North Carolina, the State of North Carolina, and Southern Pines Brewing Company. Cyndi’s field of practice includes digital media, consumer-packaged-goods, branding, user experiences, and user interfaces. Cyndi began her marketing journey as a product model, where she learned product placement, persuasion, and digital marketing. Today, Cyndi shares her branding and marketing experiences as a researcher and consultant for select clients.

MICHAEL BARBERA

Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, is an award-winning consumer psychologist and business strategist. His clients include Fortune 500 companies, and have appeared on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael’s business psychology practice includes consumer behavior, emotions, and experiences, as well as social psychology, decision-making, behavioral economics, and behavioral finance. He shares his evidence-based insights on the Clicksuasion podcast and as a dynamic TEDx presenter. Michael is a celebrated keynote speaker, and has addressed more than 200,000 people on four continents, earning more than 350,000 views online.

Convince my boss to send me to this training.

Education: I will explore how brands are influencing consumer decisions, improving customer experiences and increasing brand engagement, and learn about innovative persuasive practices and message framing.

Inspiration: I will attend and participate in stimulating and thought-provoking discussions, which will influence my projects.

Networking: I will expand and maintain contacts with our peers, clients, and those who research and apply behavioral science to their marketing, branding, and communication.