An empowered and motivated employee is the foundation of an organization. The employee experience is the sum total of all the experiences an employee has with their employer. Every employee experience – whether it’s facilitated by IT, HR, marketing, or management – must be a consumer-grade experience: one that is seamless, personalized, and available 24×7.

During this 5-hour, in-person course you will learn how organizations are designing their employee experiences, what employees expect of their employers, and you will craft a remarkable employee experience playbook to retain and attract talent.

Lunch will be provided to all attendees.


● Comprehend employee expectations and how candidates choose their potential employers

● Apply design thinking to human resource planning and process development

● Design an employee experience playbook for talent acquisition and retention


Dr. Michael Barbera is an award-winning consumer psychologist and business strategist for Fortune 500 companies. He is a leading expert in the complex factors that drive the entire consumer decision-making process, including consumer behavior, emotion, and experience. His practice areas include social psychology, decision-making, brand management, marketing, product placement, and long-term business growth strategies.

As the chief behavioral officer at Clicksuasion Labs, Michael helps clients to better understand consumer influence and consumer behavior, both online and in person. With Michael’s help, companies build customer experiences that are more efficient, engaging, and effective. He also creates evidence-based solutions that affect both external marketing strategy and internal operations management with behavioral economics and behavioral finance.

Michael has worked with large organizations including Boeing, Microsoft, The Washington Post, John Deere, Harley Davidson, LendLease, the United States Department of Defense, and Department of State. He has also worked with academic institutions including Ithaca College, Purdue University, Duke University, and the University of North Carolina. Michael’s clients have also appeared on the Billboard Top 40, ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares.

Michael champions entrepreneurs and business leaders as a teacher, moderator, and mentor. In 2015, the White House recognized Michael for his many contributions to entrepreneurship. Michael shares research, insights, and thought leadership as a celebrated keynote speaker, host of the Clicksuasion podcast, and dynamic TEDx presenter. More than 200,000 people have seen Michael speak on four continents, and he has earned more than 350,000 views online.

Convince my boss to send me to this training.

Education: I will explore how leaders are crafting remarkable and sustainable employee experiences and learn about innovative HR practices to attract and retain talent. 

Inspiration: I will attend and participate in stimulating and thought-provoking discussions, which will influence my projects and improve our organization. 

Networking: I will expand and maintain contacts with our peers, clients, and those who craft employee experiences.