In this episode, Kelly Peters and Michael Barbera discuss the three pillars to behavioral economics, credit risk, and applying behavioral science to business. Kelly Peters shares her experience and knowledge of financial decision-making that extends from the BE Works office in Toronto to the Nevada desert. Join Kelly and Michael on the first episode of season 4 to understand how intuition and guesswork could influence business decisions. Kelly Peters is the CEO and co-founder of BEworks. She is passionate about bringing scientific thinking to business strategy, marketing, and operations. Among the first to see the commercial potential of the Web in 1993, Kelly spent several years in the dot-com industry before focusing on financial services, where she spent 12 years leading complex innovation projects.