Consumer Behavior in a Virtual World [rebroadcast] | Season 1 | Episode 5
Join Clicksuasion as Manny Anekal explains why gamers are likely to engage with their favorite brands in a virtual environment. Clicksuasion guest Manny Anekal has over a decade of experience working at the intersection of gaming, marketing, and brands. His first role was with the startup Massive Inc, which was acquired by Microsoft Xbox in 2006, followed by executive roles at Electronic Arts, Zynga, Kiip, and most recently with Major League Gaming. During this episode, Manny and Clicksuasion host, Michael Barbera discuss gamification, virtual brand partnerships, and the consumption of intangible virtual products.Tags: behavior, consumer, Consumers, conversion, customer, customers, demand, generate, management, Marketing, psychology, relationship, relationships, satisfaction, science, understanding
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