CRAFTING EFFECTIVE DIGITAL USER EXPERIENCES
Digital touchpoints drive a consumer’s willingness to trust a brand. The user’s journey through a website can be filled with gamification, endless pop-ups, and rage clicking.
During this episode, you will discover techniques used by marketers to create user experiences that could increase engagement and contribute to building consumer trust.
- Understand simplistic user experiences that make a significant impact on customer engagement
- Create tangible, interactive, and gamified content that influences users to maintain brand engagement
- Apply consumer psychology to website design with small, effective, and measurable tactics