Effects of Fear in Marketing | Episode 1 | Season 2
Using fear in marketing is the topic of our interview with Dr. James Hunt. We discuss using a spokesperson to reduce fear of products as well as using fear to influence decision-making. This episode explores intriguing methods of fear-based persuasion. Fear can be used in marketing to induce and prevent behavior.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.