Extremely Likely to Read and View Content
Somewhat Likely to Read and View Content
Somewhat Unlikely to Read and View Content
Extremely Unlikely to Read and View Content
The patterns displayed above represent a generic framework of bi-fold menu eye movement patterns of the significant majority of humans who read left-to-right. The highlighted areas represent a human’s likeliness to read and view the content within the respected area and maps their journey throughout the bi-fold menu. The research suggests humans who read left-to-right are likely to follow the aforementioned pattern with their eyes. The researchers recommend applying this framework as a foundational model and recommend additional research to represent the user’s target audience.