The most persuasive thing we could do
is show that other people are doing it, too
By the numbers
sweet research lab
I was lucky to attend a seminar with wonderful guidance on social marketing…followed by a visit to my cafe and provided even more in-depth information. A benefit to any company trying to make their mark on consumer behavior.
I loved the examples and visuals. I can guarantee I will never look at a restaurant menu the same again.
If you weren’t at Google’s Startup Grind tonight, you missed an amazing and funny talk by psychologist Michael Barbera.
Such a pleasure to work with. And a wealth of advertising and business knowledge. I highly recommend consumer psychology and strategy consulting at Clicksuasion Labs.
I have been working with Clicksuasion Labs for some time on a project and its been great. Clicksuasion Labs has the ability to understand what I need oftentimes before I even realize it myself and gives great advice to achieve results.
The application of psychology and decision-making stories captured the attention of the audience and helped facilitate critical thinking.
During this episode, Candy Sugarman and Michael Barbera discuss the concept of customers being fans of the brand. Candy has a unique approach to marketing, which began with social media marketing and matured into a 360-degree marketing strategy. Candy shares her secrets and insights with the Clicksuasion community. Candy Sugarman, owner of PlayBig Online Marketing […]
In this episode, Steven Dallas and Michael Barbera discuss food decision-making and the persuasive influence of calories. The placement of calorie counts beside a menu item could influence a person’s choice for which food to consume and ultimately, the daily number of calories consumed. Steven shares insights from his research (and his weakness for NY-style [...]
Fear-based messages are likely to be persuasive; however, “full-fear” could backfire and damage the message’s impact. Hurricanes are also fearful, but most people prefer to remain in their homes when a named-storm is approaching. During this episode, Hurricane Deathtron 3000, Michael Barbera and Clicksuasion contributors Cara Cuite and Rebecca Morss discuss how fear-based messages and [...]
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