In this episode, Steven Dallas and Michael Barbera discuss food decision-making and the persuasive influence of calories. The placement of calorie counts beside a menu item could influence a person’s choice for which food to consume and ultimately, the daily number of calories consumed. Steven shares insights from his research (and his weakness for NY-style pizza) in this mouth-watering episode of Clicksuasion.
Steven K. Dallas recently graduated from New York University’s Stern School of Business with a Ph.D. in Marketing. His research examines food decision-making and behavioral pricing and has been published in academic journals such as the Journal of Consumer Psychology, Appetite, and the Journal of the Association for Consumer Research. His work has been cited by the federal government in the Federal Register, and his ideas have been featured in the Washington Post, Huffington Post, STATNews, and other popular press outlets.