In this episode, we discuss incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. StickK.com is a goal-setting platform that employs incentive-based behavioral economic research by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology and the power of incentives to help individuals create lasting change.
Jordan has frequently been interviewed for both print and television media, appearing on NBC’s TODAY Show and CBS NewsSunday Morning and in The Wall Street Journal, The New York Times, and The Economist. Jordan is a graduate of Yale University with a bachelor’s degree in American Studies, and he is the recipient of the Yale School of Management’s Silver Anniversary Scholarship.