Consumers in North America are exposed to approximately 30,000 brand impressions daily. During an average day, consumers are exposed to television commercials, radio advertisements, billboards, and sometimes, direct sales. More significantly are the thousands of readily identifiable brand impressions that we observe but don’t overtly consider. The car logo on our steering wheel, the MTA logo on the bottom corner of the New York City Subway map, the Apple, Google, or Samsung logo on your phone, and the interlocking “NY” of the person wearing a Yankees’ jersey at a ball game are all brand impressions.
Each of these items are cognitively processed and stored for a later date when marketers hope that you use your heuristic decision-making process to make a purchase without much apparent rhyme, reason, or thought. During this episode, Clicksuasion host Michael Barbera discusses research that is likely to generate sales through social media publishing and friends of jealous consumers.