April 15, 2021
URGE TO SPLURGE
Many industries have seen a decrease in sales during the COVID-19 pandemic, yet the end of quarantine and lockdown restrictions may provide unique opportunities for brands that offer in-person experiences. Consumers are likely to increase their spending following the pandemic to make-up for experiences missed during quarantine.
This Clicksights webinar shares which industries are likely to experience a surge in Revenge Spending post-lockdown. Catie Fromknecht will discuss how consumers may change their spending habits, buyer FOMO, and marketing tactics that may help brands capitalize on this anticipated increase in consumer spending.
- Recognize where consumers are willing to revenge spend post-lockdown
- Develop an understanding of scarcity marketing and loss-aversion
- Apply behavioral economics and decision science to marketing strategies