PARITY, PERCEPTIONS AND THE RESTROOM
It is Michael Barbera’s research that leads to the idea human judgment and perception likely cues a similarity heuristic that alters the perception of the bathroom user which likely alter the individual’s restroom choice. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.
Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, is an award-winning consumer psychologist and business strategist. His clients include Fortune 500 companies, and have appeared on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael’s business psychology practice includes consumer behavior, emotions, and experiences, as well as social psychology, decision-making, behavioral economics, and behavioral finance. He shares his evidence-based insights on the Clicksuasion podcast and as a dynamic TEDx presenter. Michael is a celebrated keynote speaker, and has addressed more than 200,000 people on four continents, earning more than 350,000 views online.