PRESS RELEASE

CONTACT INFORMATION:
Clicksuasion Labs
Anna Silverman
800-584-8047 EXT. 706
[email protected]

FOR IMMEDIATE RELEASE

CLICKSUASION LABS ANNOUNCES ACQUISITION
OF NOVAE DESIGN GROUP

Clicksuasion Labs is the full-service marketing firm and trusted advisor of consumer
psychology to business, government, and the global citizen.

Pinehurst, NC, May 11, 2021 – Clicksuasion Labs and Novae Design Group today announced
that they have entered into a definitive merger agreement to operate jointly as Clicksuasion Labs,
forming the leader of strategic marketing and behavioral science management consulting.

The combination of these brands joins together two client portfolios which include Microsoft,
Harley-Davidson, Boeing, Lendlease, and the Southern Pines Brewing Company. Together, the
integrated Clicksuasion Labs team will have 12 employees and operate from a new lab space
located at 285 Olmsted Blvd. Pinehurst, North Carolina. The complementary nature of the two
brand portfolios presents a substantial opportunity for synergies, which will result in increased
investments in marketing, strategy, and innovation.

“We are pleased to announce the completion of the acquisition. Together, the integrated team
will close the loop between consumer research and applied marketing. We could not be more
enthusiastic about this transaction and the addition of our newest Clicksuasion team members.
We welcome each one of them and look forward to making a combined impact”, said Dr. Michael
Barbera, the Chief Behavioral Officer at Clicksuasion Labs.

“We’re excited to bring 187 clients to Clicksuasion Labs and make a positive impact on their
goals”, said Cyndi Fifield, the incoming Chief Marketing Officer at Clicksuasion Labs.

“After two years with Novae Design Group, I’m excited to blend our tight-knit family with everyone
at Clicksuasion Labs.”, said Katana Lemelin, Digital Marketing Consultant at Clicksuasion Labs.

Clicksuasion Labs will host a bi-weekly webinar to discuss the combined research and capabilities
of the integrated teams. To register for the webinar, visit clicksuasion.com/supercharged

ABOUT CLICKSUASION LABS: Clicksuasion Labs is the full-service marketing firm and trusted
advisor of consumer psychology to business, government, and the global citizen.

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