Clicksuasion Labs
Crystal Suetterlin
800-584-8047 EXT. 706
[email protected]



Building your brand, a conference for veteran and military spouse entrepreneurs.

Fayetteville, NC, November 5, 2019 – Dr. Michael Barbera, the chief behavioral officer at Clicksuasion Labs provided the interactive branding keynote Tuesday at Mission: Veteran Entrepreneurship. Mission: Veteran Entrepreneurship was a one-day conference hosted by Fayetteville State University and the Department of Veteran Affairs held at the Cape Fear Botanical Gardens in Fayetteville, North Carolina. The mission was to equip veteran and military spouse entrepreneurs with the knowledge and tools of building their brand.

One hundred and eighty-five veterans and spouses traveled from all over the state, some traveling from as far as northern Virginia and Georgia to attend the conference. Beyond the keynote by Clicksuasion Labs’ Michael Barbera, other sessions were hosted by Facebook and Google, and a branding competition was held at the conference. D’Shawn Russell of Southern Elegance was selected as the winner by three judges. Each conference attendee received a complimentary headshot by Sylvia Runyon of Runyon Photography at the conference, and lunch was provided by Aramark.

Each attendee had a handheld device to engage with the branding content during Michael Barbera’s ‘Branding with a Purpose’ interactive keynote. The sound of laughter reverberated through the Cape Fear Botanical Garden as the attendees viewed their answers on the main screen, which highlighted their shopping behavior and the behavior of their peers.

Michael Barbera’s keynote provided the attendees with actionable, relevant, and sustainable principles to apply to their brand. Three takeaways from Branding with a Purpose were applying psychology, leveraging military experience, and applying the reTRUST framework. Attendees gained knowledge on:

  • Recognition of how brands apply psychology to marketing, branding, and communication.
  • Understanding how to leverage the military experience for a remarkable brand experience
  • The application of behavioral science with Clicksuasion’s evidence-based reTRUST framework

“Michael’s keynote address was very engaging and informative! His interaction with the audience was terrific, and incorporating experiential learning to allow the viewers to participate with the clickers was impactful. The Veteran-owned businesses and military spouse businesses had an experience of consumer behavior perceptions on brands and branding through Michael’s presentation. It was observable through his keynote address Michael is passionate about helping small businesses!” – Tamara Bryant, Director of Veterans Business Outreach Center at Fayetteville State University.

“Dr. Michael Barbera’s keynote on consumer psychology and branding was extremely insightful and addressed several topics that are critical for success. Michael provided tips and tools that will provide an immediate positive impact on entrepreneurs.” – Eli Monroe, Co-Founder of Always Further

“I really appreciated Michael’s presentation. Being a small business owner you realize there are so many options out there, the strategies taught to differentiate yourself and your business will go a long way in helping to identify what is special to me and what my brand is all about.” – Zeke Kelly, Financial Advisor at Modern Woodmen Fraternal Financial.

About Clicksuasion Labs: Clicksuasion Labs is a team of behavioral science researchers who research  how people make decisions and apply psychology to marketing, communication and employee engagement.