URGE TO SPLURGE
Many industries have seen a decrease in sales during the COVID-19 pandemic, yet the end of quarantine and lockdown restrictions may provide unique opportunities for brands that offer in-person experiences. Consumers are likely to increase their spending following the pandemic to make-up for experiences missed during quarantine.
This Clicksights webinar shares which industries are likely to experience a surge in Revenge Spending post-lockdown. Catie Fromknecht will discuss how consumers may change their spending habits, buyer FOMO, and marketing tactics that may help brands capitalize on this anticipated increase in consumer spending.
- Recognize where consumers are willing to revenge spend post-lockdown
- Develop an understanding of scarcity marketing and loss-aversion
- Apply behavioral economics and decision science to marketing strategies
Catie Fromknecht is a creative thinker who is dedicated to problem solving and helping businesses develop marketing plans. She specializes in content creation, web design, and Google analytics. She has 10 years of experience working in social media and web development and holds a Bachelor’s in Business Administration & Marketing.
For a downloadable PDF of the slide deck, click here.