In Episode 3, Michael Barbera discusses how businesses could design their policies and processes to help the environment and simultaneously reduce expenses. Nudging guests, reducing expenses, and saving the environment are explored in detail.
Most hotels have a sign in each bathroom asking guests to be environmentally friendly by reusing towels. When a guest re-uses his or her towels, the hotel saves money on laundry expenses, which includes a reduced use of water. However, many hotels find these signs to be ineffective. The cards cost a fee to print, and they use employee resources for placement in the rooms, but hoteliers find little to no return on investment for these paper signs.
Research suggests an environmentally friendly practice could support an increase in positive brand engagement and consumer loyalty.