YARD SIGN PERCEPTIONS
Many home service providers place yard signs in front of their customer’s homes while working at that property. The yard sign is intended to serve as a social proof marketing tactic; meanwhile, the yard signs are likely to have an adverse impact on their customer relationships.
This Clicksights webinar shares the results of several studies that identify how people perceive yard signs at their property and the home service providers who use them. Additionally, the researchers discuss best practices for home service providers when located at client sites.
- Identify how homeowners perceive yard signs on their property
- Develop an understanding of best practices for home service providers
- Apply research findings to customer service and engagement practices
Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, is an award-winning consumer psychologist and business strategist. His clients include Fortune 500 companies, and have appeared on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael’s business psychology practice includes consumer behavior, emotions, and experiences, as well as social psychology, decision-making, behavioral economics, and behavioral finance. He shares his evidence-based insights on the Clicksuasion podcast and as a dynamic TEDx presenter. Michael is a celebrated keynote speaker, and has addressed more than 200,000 people on four continents, earning more than 350,000 views online.
For a downloadable pdf of the slide deck, click here.